The beverage market is the third largest packaging market. It is expected to reach $89.7 billion by 2022 with an annual growth rate of 1.3%. Asia is a relatively large beverage packaging market, followed by North America and Western Europe. It is expected that Asia, Europe, the Middle East, and Africa will develop at a faster pace.

The beverage market faces three challenges: sugar, plastic, and local brands.

The World Economic Forum claims that the plastic issue has become out of control, and the beverage market, especially drinking water, juice, and soft drinks, has become the main driving force for plastic production. In the coming years, we need to pay attention to changes in regulations and consumption patterns, which can have an impact on packaging production from raw material procurement to printing and conversion.

Sugar content is another hot topic globally. Consumers believe that many beverages are unhealthy, which also forces brands to adapt to new consumer demands.

Especially local brands such as beer and fruit juice have significantly increased their appeal in rich countries, leading to the emergence of a new type of packaging production that can be launched faster and more consumer friendly.